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MARKETING CAMPAIGN


The only wine awards to recognize winning entries across a multitude of platforms, including magazines, newspapers, radio, television, events and online.

PRINT CAMPAIGN

  • More than 100,000 copies of the InterVin Wine Awards issue of VINES Magazine will promote medal winning wines and producers
  • VINES Magazine will promote and direct visitors to intervin.ca all year
  • Postmedia Network properties will feature gold award winners in mid-November. Postmedia is Canada's largest newsmedia company, representing more than 200 brands across multiple print, online, and mobile platforms.

BROADCAST CAMPAIGN

  • Radio coverage through British Columbia's Tasting Room Radio 
  • Podcast coverage 

PUBLICITY CAMPAIGN

  • Press releases spotlighting all gold, silver, best value and wineries of the year winners will be distributed systematically, starting in September
  • Notable sommeliers, wine writers, industry experts and educators promote the winners throughout their media networks

ON-LINE CAMPAIGN

EVENT MARKETING

  • The Gourmet Food & Wine Expo will celebrate InterVin Award Winners in November at the Metro Toronto Convention Centre
  • A dedicated Tutored Tasting wine class gives guests the opportunity to taste top-scoring wines as part of the Gourmet Food & Wine Expo
  • InterVin best value wines will be presented at consumer tastings conducted by Head Judge Christopher Waters throughout the show
  • The Winery of the Year and finalists will be honoured in a special showcase
  • Award winners will be included in a special editorial feature in the official Gourmet Food & Wine Expo guide
  • The Niagara Food & Wine Expo spotlights the InterVin Awards in May at the Scotiabank Convention Centre, Niagara Falls via consumer tastings and a marquee gold medal seminar

DISPLAY MATERIALS

  • Plaques provided for gold, silver and honours winners
  • 500 bottle stickers supplied for each gold, silver and honours winning entry
  • Additional bottle stickers for winning wines can be ordered here (Adobe reader required)


VINES MAGAZINE